Le Vostre Spezie — Restaurant Website & Online Ordering
A corporate website and online ordering infrastructure for an Italian restaurant business — built to make ordering effortless for customers and easier to run for the team.
Industry
Restaurant & Food Service
Location
Italy
Services
Website Design, Webflow Development, Online Ordering, Email Automation
Partnership
Ongoing technical partnership
The Challenge
Le Vostre Spezie needed a digital presence that matched the quality of the food — and a simpler way to take orders than a constantly ringing phone line.
- Outdated website: the old site did not reflect the brand or current menu, and read poorly on mobile.
- No online ordering: every order was taken by phone, and the line jammed during peak service.
- Manual menu updates: menu and price changes meant editing static pages by hand, so changes lagged behind the kitchen.
- No way back to past customers: and no analytics to show what was actually working.
Our Approach
We started by mapping how an order actually moves through the business — from the moment a customer lands on the site to the moment the kitchen sees the ticket.
- Interviews with front-of-house and kitchen staff to map the ordering workflow
- A content and menu audit to define the structure and priorities of the new site
- Wireframes and design concepts validated against the existing brand identity
Solution
We built a Webflow website with a custom online ordering flow, a structured menu, and the marketing foundation to keep bringing customers back.
1. Brand-First Website & Mobile Experience
- Custom visual identity carried through every page
- Photography-led menu presentation
- Fully responsive layouts for on-the-go diners
2. Menu Structure & Online Ordering
- Structured, editable menu and catalog — no developer needed
- Guided ordering flow from menu to checkout
- Order details routed directly to the team
3. Email Automation & Analytics
- Automated email touchpoints for repeat customers
- Analytics and conversion tracking wired in from day one
- A technical SEO foundation for local search visibility
4. Ongoing Technical Support
- Monitoring and fixes as traffic and orders grow
- Seasonal menu and promotion updates
- Continuous improvements based on real customer behavior
Key Results
Early results point to a website that keeps up with the kitchen — more orders placed online, less manual handling, and a site fast enough to hold on to mobile visitors.
+38%
Online orders as a share of total orders
<2s
Average page load time
-42%
Manual order handling
Long-Term Partnership
We have stayed on as Le Vostre Spezie’s technology partner since launch — handling seasonal menu updates, new landing pages for promotions, and ongoing analytics reviews.
That continued relationship means changes ship in days, not weeks, and the website keeps pace with the restaurant instead of falling behind it.